In order for my magazine to meet the brief, I have created a South Asian wedding magazine to target my audience located in Sheffield. The pages of my magazine presents South Asian elements such as my models dress in elegant traditional South Asian attire on their wedding events as well as mandala designs across my magazine pages to make my pages appealing to my target audience of South Asian males and females aged 18-30 years old located in Sheffield who are engaged or planning their wedding events. The Baraat magazine may also interest males and females who would love to read a South Asian wedding magazine who are interested in South Asian Fashion as well as who love traditional events and to see others events to receive ideas and inspiration from. The main target of my magazine is for South Asian females who are brides-to-be that are looking for ideas and inspiration to make their wedding events special for them to cherish forever. My magazine is catered towards ABC1 50%, higher class audience located in Sheffield in which appeals to the large population of the South Asian community located in Sheffield.
The mention of my promotion on my front cover in which a lucky reader will be able to win a £5000 voucher for their dream wedding photographer in which will attract my audiences, as this will be beneficial if they may be struggling with finances and to have the cost covered for a professional wedding photographer to have their dream wedding shots for them to love and cherish forever.
FRONT COVER:
Visualisation Diagram:
As presented above was the visualization plan of what my original ideas was to create my front cover my magazine. As you can see compared to the planning of drawing of my front cover and to the final finished look of my front cover, I have changed quite a lot from the original plans to the finished product. I'm going to start off with the front cover image. In the visualization diagram, I presented an image of the couple walking away with a behind shot image to symbolise the idea of the couple walking away to start their new journey together. However, I didn't want to use this as people I didn't like how I wasn't able to reveal my models looks on their Baraat day and by illustrating their pure emotions on their wedding day. So because of this reason, I decided to capture a medium close up of the couple on their Baraat day to convey their pure emotions on the day and in which I insisted the bride to have had on her grooms chest and to have her head laid on his shoulder and having her eyes closed whilst the groom looks at her. This shot connotes the idea of protection, love and securing, ensuring that the bride is well safe with her husband as he takes her home away from her parent's house.
For the mast head, I did keep the original use of fonts such as "Classy" for the word "THE" and also the font "Elegant" for the word "Baraat". This is because both of the fonts contrast well together and making the magazine to look professional and elegant, making it appealing to my target audience. However I decided the change the colour of the word "THE" to white instead of having the original use of colour "Burgundy red". I have changed the colour white to connote the idea of elegant, pure and simplicity and for it also stand out against the background image and to make it more visible to my audience. I also added a gaussian blur effect to the word "THE" to enhance the overall design of the mast head and making it glowing against the background image.
I got rid of the text "TODAY'S PAKISTAN" because it just didn't fit right on the design of my front cover and would've taken a lot of space. So instead, I added mandala designs on to my front cover to represent the theme/genre of my magazine to include Pakistani art to make the magazine more appealing to my target audience. I used the colour white the mandala designs on my front cover to make it visible to my target audience.
I did decide to keep the original plans of the cover lines, as well the style of how I was going to present the cover lines. Such as "The ideal guide for a bride and groom". I have created the word "THE" in the font "Impact" to make the word bold and to stand out on top of the front cover image. I then added a white gaussian blur behind the text to make it glow and make it more visible against the dark area of the image. I then created a small rectangle banner frame for the text "ideal" in the colour burgundy red to represent the traditional colour of worn by a bride or groom on their wedding day. I presented the word "ideal" in the font "Classy" and presented a gold gradient overlay to make the word stand out the most in that cover line as much its the key purpose of this magazine and making ideal for the target audience to pick up my magazine and knowing it will be beneficial for them to read to receive inspiration and ideas for them to plan their dream Pakistani wedding. I also presented the word "guide" for the same reasons. And for the last text "For a bride and groom", I used the font "Cochin" and made all the letters capitalized to make it stand out and to reveal to the audience the purpose of the magazine. I used the colour white to make the text to stand out a lot more on top of the background image and making it visible to my target audience.
I added a promotional onto the front cover of my magazine, informing my audience that they would able to win a £5000 voucher in which they will be able to use for their dream wedding photographer. This promotional will be a great way for to be able to create synergy and to be able to reach a much more wider audience for those who will be interested in participating in the giveaway. For the promotion, I may create user generated content, making my audience to be able to share something on social media channels such uploading an image in their best cultural outfit and to use the #TheBaraat2024 to enter the giveaway to have a chance to win a £5000 voucher. I presented the promotional with a traditional mandala round design in the colour to connote the idea of unity, togetherness and elegance and making it appealing to my target audience and making them to be interested to participate in the giveaway for me to be able to reach a wider audience. I then added a burgundy red background behind the white text to connote the traditional colour of a Pakistani wedding and to enhance the white text and to make it more visible to my target audience from a distance.
Finally, for the text displayed on the visualisation diagram "The wedding story of...", I presented it at the bottom of the front cover in a burgundy red banner frame to connote the idea of elegance and making it more stood out. I changed my mind on the colour, and the font choice of the text to the colour gold and in the font "Cochin" to make it more simplistic and professional. The font choice "Classy" or "Classy vogue" looked too tacky overall as well its being discussed to have it in the colours red. But, it wouldn't have looked great in my opinion and would've looked too cramped and would have stood out. I have decided to keep the text "K AND T" as well as the same decision of it being presented in the font "Classy vogue" I believe was mentioned in the visualization diagram as because it connotes the idea of elegance and the colour white makes the text to stand out a lot more and makes it more professional.
Final Product:
CONTENTS PAGE:
Visualisation Diagram:
Firstly, I decided the change the whole layout of the contents page of my magazine. My originally idea of creating my contents page of my magazine was to create a DPS and to interpret images of the bride and groom their wedding day and presenting borders in the colour burgundy red to represent the traditional use of a Pakistani wedding behind the images to make them stand out. I then originally had the idea of using the font "Classy" or "Classy vogue" for the title of the page as well in the colour gold to connote the idea of making it elegant and luxury and also to present another burgundy red border frame behind the title to enhance the design of the title.
I have then decided originally to present images of highlights of each event in a gold frame border to as well as red border frames for the names of each event. Lastly, I initially decided to have the description text of each event in the font "Cochin" I believe in the colour burgundy red and as well having the base colour of each page to be in colour light beige. I did not like the idea of having this layout of my contents page of my magazine as because it didn't meet the codes of conventions and the traditional trends of creating a content page of a magazine. Also, the DPS of the contents page looks really messy and tacky and does not look appealing.
For the finished product of my contents page of my magazine I decided to have it presented on a single page and not as a DPS so that I could meet the traditional trends of creating a contents page and so that it looks more appealing to my target audience. Also, instead of having mini rectangle shaped images presented in a gold frame border on a DPS, I decided to add large images of the bride and groom dressed in their cultural Pakistani attire on their different events all one page on the contents page but lowered the opacity on each image to not discrete the pure, bold quality images until the audience views each page of the magazine.
I then added the text of the page numbers, the tile of the pages and a short description of what each event that will be presented on that page will be about. I've decided to use the font "Cochin" and in the colour white to make the text to stand out on top of the background image and to make it look professional. I used the colour white to connote the idea the idea of pure and simplicity, as well as adding a black shadow behind the text of the contents page to make the text to stand out a lot more and to make it more visible for the audience.
Lastly, I added a white banner frame for the title presented for my contents page. I have chosen the colour white for the rectangle banner frame for the title of the contents page as it connotes the idea of it being simplicity and professional. For the title of the page, I used the font "Cochin" to present the idea of the title to look professional and elegant. However, although I have chosen to have the title of the contents page also in the colour white, I added a bold black shadow behind the title of the contents page to make the title to stand out and to make it more visible to my audience.
Final Product:
DPS:
Visualisation Diagram:
For the DPS page of my magazine, I did keep the same colour theme of the DPS and the use of fonts, however I did change the layout of my DPS and to change quite a few things. I will start off by talking about the left side of the DPS in which I have discussed about the Rishta event. I have changed the layout at the top of the left side by separating the two images presented on the Rishta day and decided to add a rectangle border frame in which I decided to add an article in which I interviewed both the bride and groom on how they will be able to help prepare audiences in their 20s for their first Rishta and what cultural expectations on how to look and act presentable during the Rishta. Including an article on interviewing my models, connotes the audience to feel a more personal experience from the models presented in their magazine and how their experience went during their Rishta and things to present during the event. I used the colour teal/mint green for the border rectangle frame for the interview article as I wanted it to look appealing to my audience as it connotes the idea of elegance and new beginnings. For the text of the article, I decided to use the font "Cochin" as well as in the colour white to connote the idea of it to look professional and elegant. I then added a gaussian blur effect to the text to make it more visible to my audience and for it to stand out a lot more against the coloured background.
As there was a few white space on near the images for the Rishta event, I decided to add a mandala design in the colour mint green to contrast well with the colour scheme for page and because I wanted the each page to relate to the genre/theme of my magazine, so adding cultural Pakistani mandala design would look aesthetically pleasing and to enhance the final design of my pages. Secondly, I added a round mandala to connote the idea of unity and togetherness and then I added my couples initials and presented in the colour gold. I decided to use the colour gold for the text of the initials to connote the idea of luxury and elegance. I then used the colour mint green for the round mandala design to contrast well with the colour of the articles on the Rishta page.
Now for the title for the title of the Rishta page. I initially had the idea of having the text to be "Kaleem Weds Thaiba" in which I wanted it to have full presented throughout the middle on both pages of the DPS. However, when I came to make to create the magazine, I didn't like the idea of the title to be going across both pages as because firstly, the audience wouldn't be able to know the names of each event and also it would've filled up quite a lot of space from both of the pages of the DPS. So instead, I added the title "Rishta" in all capital letters to make it visible to my audience to know what each event is about. I then added a line mandala art in which I presented on each side of the title to connote the cultural Pakistani art in which relates to theme of my magazine genre/theme. I used the font "Cochin" because it connotes the idea of professional and elegance and making it appealing to my audience. I made the title of my Rishta page to be in the colour mint green to contrast well with the colours of the mandala designs and also the colour of the rectangle border frames.
Lastly, I decided to stick with the design as the visualization diagram presented for the bottom article for the Rishta event. I used the colour mint green for the rectangle border frame for the article to contrast the overall colour scheme of the Rishta page. I used the font "Cochin" and in the colour white for the text of the article to connote the idea of the article to look professional and simplistic. I duplicated the article text layer and created a gaussian blur effect to give the text an elegant white glowing effect, making it appealing to my target audience. I presented a drop capital in this article to illustrate to my audience the opening of the article of the Rishta page.
Now for the right side of the DPS I which I talked about the Nikkah event of my models, Kaleem and Thaiba in which was their Islamic wedding. Starting from the top of the Nikkah page, I used the same photo as drawn in my visualization diagram. I decided to use a twirling shot for their Nikkah day as because it connotes a symbol of unity and joy celebrating their marriage. Not only that, it also reveals as a perfect shot to capture the traditional outfits worn by the bride and groom, creating a flowing shot of the brides dress, illustrating the intricate details on both of their outfits. I then also decided to add mandala designs to the image in which I illustrated on procreate to enhance the quality of the image and for it to appealing to my audience. On top of the image, I decided to add the title of the page in the bottom corner all capitalized in the font "Cochin". I used the font "Cochin" as because it illustrates the text look more professional and makes stand out a lot more on the page. I used the colour white and also duplicated the text layer to create a gaussian blur glowing effect to the title to make it more noticeable to my audience.
For the bottom right of the Nikkah page, I decided the use the image in which I had taken of the groom kissing his brides forehead. I decided to use this image than the image of the pose that I drew on my visualization diagram as it connotes the symbol of love, and security, presenting that the groom now takes full responsibility of taking his bride away from her parents house and ensuring that all he fulfils her desires. Again, I also used a mandala border design to enhance the quality of the image and presented it in the colour white so its stands out more on top of the image.
Lastly, the article presented in the visualization diagram, I decided to use that exact article written on the visualization diagram but to split the rectangle border frame in to halves, to create the image of columns in my magazine as following the code and conventions. I then added the text of the final article for the Nikkah page of the DPS in the font "Cochin" and in the colour white to represent synergy, ensuring that all of the text fonts were the same throughout my magazine. I then duplicated the text layer and added a gaussian blur effect to the articles to create an elegant glowing effect to make the text to stand out and to be more visible to my target audience against the coloured rectangle border frames. I did also use the same colour as mentioned in my visualisation diagram for the rectangle border frames for the Nikkah side to match the colour theme of my models outfits that they wore on their Nikkah.
Lastly, there was a little bit of white space on the bottom right of the Nikkah page, so I decided to finish the whole look of the page to add in another mandala design that I illustrated in procreate and presented in the colour beige to match the aesthetic of the Nikkah page event and to make it appealing to my target audience.
Final Product:



































































