LO4: Subediting

 SPH PUBLISHING FEEDBACK 

Rishta Day:        K&T Rishta 

A Rishta is the first event that takes place before any other future events. A Rishta is an event in which the groom's family visits the bride's family and to get together to make an agreement for the marriage to take place and for the groom to ask for his hand in marriage. This event is the most nerve wracking day of them all for the bride and groom. This is the day for the groom to out stand themselves and to say how great of a husband he will be to his wife's parents and for them to accept him as a great son-in-law. Once the agreements have taken place, a prayer is made to bless the new bride and groom to be with God's love and blessings.  

Nikkah (engagement day):     KALEEM  WEDS  THAIBA 

An all white and gold magical islamic Nikkah ceremony bought Kaleem and Thaiba together for the first time and a traditional Pakistani wedding with friends and family to carry them into their future.  Kaleem and Thaiba met a young age through both mother's being close friends during their childhood in Pakistan. Life recently they knew they wanted to spend the rest of their lives together. Their whole wedding included their magical Nikkah followed by a colourful Mehndi ending with an elegant Baraat.  

Dholki: 

A Dholki is a traditional Pakistani event that is hosted at the brides and grooms house fulfilling the atmospheric cheerful, festive noises such as the beats of the drum, laughter, singing and clapping. Traditionally, women lead the Dholki event, singing songs fitting the occasion. Bold, vibrant decorations, colourful outfits and feasts of a traditional Pakistani dish throughout the Dholki night. The Dholki is an event where the bride and grooms family come together, creating a bond and to celebrate the culture and to have lots of fun and joy that surrounds the couple, embarking on their new life together.   Dancing, singing and lots of food and vibrate colours all around you, creating the emotion. A Dholki is a night to cherish, creating unforgettable family memories.

IMPROVED 'DHOLKI' ARTICLE:

A Dholki is a traditional Pakistani celebration that occurs at the home of the bride and groom and includes cheerful, festive music as drum beats, laughter, singing, and cheering. The Dholki party is traditionally directed by women, who sing suitable music. Throughout the Dholki night, there will be vibrant attire, bold, vibrant decor, and feasts of traditional Pakistani cuisine. At the Dholki, the bride and groom's families meet to reinforce their bond, celebrate their culture, and have an enjoyable evening as they begin their new life together. A lot of food, dancing, singing, and bright colours all around you creates an atmosphere. A Dholki is a delightful evening which helps families make lasting memories. A Dholki is a traditional Pakistani celebration that occurs at the home of the bride and groom and includes cheerful, festive music as drum beats, laughter, singing, and cheering. The Dholki party is traditionally directed by women, who sing suitable music. Throughout the Dholki night, there will be vibrant attire, bold, vibrant decor, and feasts of traditional Pakistani cuisine. At the Dholki, the bride and groom's families meet to reinforce their bond, celebrate their culture, and have an enjoyable evening as they begin their new life together. A lot of food, dancing, singing, and bright colours all around you creates an atmosphere. A Dholki is a delightful evening which helps families make lasting memories.

THAIBA'S MEHNDI:

A traditional Pakistani Mehndi is the warmth of any Pakistani wedding. A Mehndi night with bright vibrant colours all around loud Bollywood music fitting the occasion and creating unforgettable moment to be cherished forever with your close friends and family. Warmth colours such as yellows, oranges, greens and pinks, symbolising a sense of happiness and joy. Welcoming all guests with a traditional Pakistani feasts, enjoying mouth watering dishes such as rice, chicken, kebabs and chicken catered at all events. Being in the atmosphere, witnessing a Pakistani Mehndi is a delight to your heart. Lots of fun, dancing on the floor, singing, glow sticks in the air, creating many memories that can be looked at after the event.

IMPROVED 'THAIBA'S MEHNDI' ARTICLE: 

The core of every Pakistani wedding is a traditional mehndi. A Mehndi night with your closest relatives and friends, surrounded by vibrant colours and loud Bollywood music that complements the occasion and provides a moment that will be cherished forever. Warmth hues that indicate joy and happiness include pink, yellow, orange, and green. Enjoy appetising dishes which includes rice, chicken, kebabs, and chicken provided at all events as we welcome every guest with a traditional Pakistani feast. It is a touching pleasure to be in the centre of a Pakistani Mehndi. Lots of fun, involving singing, dancing on the floor, and throwing light sticks into the air, while also creating plenty of memories that can be watched again.

KALEEM'S MEHNDI:

A traditional Pakistani groom's Mehndi is the most energetic, colourful and energetic event. This when both the bride and the grooms family come to together enjoying the Mehndi night filled with Bollywood music, dancing, beats of the drum, fireworks and cultural traditions. Dressed in traditional Pakistani attire, the groom takes all the attention from the guests revealing his outfit. Choosing your Mehndi outfit can be really stressful. However with the groom we present in the magazine bought not only his wedding outfit in one day but also his Mehndi outfit too!

IMPROVED 'KALEEM'S MEHNDI' ARTICLE: 

The most vibrant, lively, and energetic event is an unique Pakistani groom's mehndi. This is when the families of the bride and groom meet to celebrate the Mehndi night, a celebration filled with Bollywood music, dancing, drum beats, fireworks, and traditions. When the guests see the groom wearing traditional Pakistani clothing, they emphasise all of their focus on him. Choosing your Mehndi attire can be very difficult. But the groom we highlighted in the magazine purchased both his wedding and Mehndi outfits in just one day!

The Baraat (wedding day):   

WHY RED:

The colour red has been a mark of good luck, success and happiness in South Asian cultures, including Pakistan. For centuries, brides have enhanced themselves in red on their wedding day, believing that it brings positive energy, blessings and protection against the evil eye. This tradition has been deeply engraved in cultural use, with many brides wearing red just as their mother and grandmothers did - some red dresses even been passed down through generations. While red stays a royal look, modern brides are now embracing lighter hues like pistachio, pinks and other pastel tones because of their personal preference. Eventually, the colour a bride does choose, should make her feel confident and comfortable because it is her special day. Whether it's a red dress that the bride chooses or a softer shade, the choice is for her to make.

IMPROVED 'WHY RED' ARTICLE: 

In South Asian traditions, in particular Pakistan's, the hue red has historically been a symbol of success, prosperity, and delight. Although it is believed to bring positive energy, blessings, and immunity against the evil eye, brides have been wearing in red upon their wedding day for centuries. Many brides wear red, just as their mothers and grandmothers did, and some red dresses are being passed down through the generations, illustrating how deeply embedded the tradition is in the culture. Modern brides are now choosing lighter colours like pistachio, pinks, and various pastel tones depending on their own preferences, although red continues to provide a regal look. At some point as it's her special day, the colour the bride chooses should make her feel confident and at set. If it's a red attire that the bride is entitled to choose a less forceful hue when she so wants.

WHY BLACK:

On most Pakistani weddings, the colour black is often seen as being valorous and a regal option for a groom to wear on his Baraat. Traditionally, grooms before wore brighter colours or different shades of red to crown the bride's elegant red dress. However, the colour black has now become very popular to its elegance. Historically, the colour black has been related towards power and culture. The colour black connotes the meaning of strength and toughness, symbolising with the role of a groom as now being the protector in the marriage. The colour Black has now become the colour in which creates a significant contrast against the bride's elegant red dress, making them both stand out together more angelic. Black is not only about the trend - it's an utterance of elegance, strengthen and to have pride in culture.

IMPROVED 'WHY BLACK' ARTICLE:

Black is usually seen as a bold and majestic decision for the groom to wear on his Baraat at Pakistani weddings. In earlier times, grooms would usually dress up the bride's beautiful red attire with brighter hues or various shades of red. But due to its elegance, black is now gaining a lot of attention. Black has historically been connected to culture and power. The colour black has a connection with toughness and strength, symbolising the groom's new responsibility as the marriage's guardian. presently black is the colour that shines out the most against the bride's magnificent red attire, making them both seem more angelic when matched. Black isn't just about the trend; it is an expression of mercy, strength, and proud heritage.

RUKHSATI:

As we celebrate the harmony of two souls, let's take a moment to embrace the unstated emotions of parents bidding farewell to their dearest daughter. Imagine devoting your heart and soul to raising your child into this world, taking care of her, making her being a compassionate woman, only to then hand over to another - hoping they will cherish her with the same faithfulness. Every parent dreams is for their daughter to be treated like royalty, showered with love and affection, and to have all her wishes fulfilled. To all the strong mothers and fathers handing their previous gems for marriage, I personally send my heartful prayers. May the Almighty above bless their daughters with honourable husbands who will love and treasure their daughter endlessly.

Ameen.

IMPROVED 'RUKHSATI' ARTICLE:

Let's reflect to remember the unspoken sentiments of parents bidding farewell to their beloved daughter as we honour the marriage of two souls. Imagine committing everything you have to brining your child into the world, raising her, and developing her into a kind woman, only then handing her to another individual in hoping that they will embrace her with the same respect. The aim of every parent is for their daughter to be treated well, showered with affection and love, and have all of her desires granted. I personally express my warmest prayers to all the powerful fathers and mothers who have given away their former gems for marriage. May their daughters receive blessings by the Almighty above with honourable partners who would cherish and adore them eternally. Ameen. 

WEDDING ARTICLE:

A Baraat is the heart piece of a Pakistani wedding, where tradition and cultures meets glory in an unforgettable show of celebration. The grooms entrance is nothing but outstanding, as he arrives amongst the beats of the drum and with the guests dancing Bhangra. Smoke grenades and fireworks wedding light and colours to the Baraat, symbolising the joy and excitement of the event. As tradition, the groom must achieve his way by humorously negotiating with the bride's sisters who demand an entrance fee to let the groom through - this is a cherished and an unforgettable memory which adds laughter to the wedding. As the groom finishes his entrance, the guests eyes all pan towards the bride. Dressed in an elegant red dress, the bride shows off elegance and regal, every intricate detail of her dress shine back centuries of tradition and cultural delight. As she walks in, the hall noise fades out as her entrance song plays, and all of the guests are fascinated by her appearance. The groom then approaches to greet his brides parents. In this moment of exchange, the bride's parents place their full trust in the groom with their beloved daughter. It is an indication filled with love, hope and prayers, symbolising the union of two families.

IMPROVED 'WEDDING' ARTICLE:

The focal point of a Pakistani wedding is the baraat, a wonderful display of celebration where both cultures merge. While the guests participate in Bhangra and the drum beats appear, the groom makes an incredible entrance. Fireworks and smoke grenades add colour and light to the Baraat, representing the celebration's joy and excitement. A valued and cherished memory which adds delight to the wedding is the groom's comical advancing with the bride's sisters, who request an entrance fee to allow the groom to enter. The guests' stares change to the bride as the groom accomplishes his entrance. The bride, wearing a magnificent red dress, reveals every elegant part of her outfit breathes royal and elegance, calling back centuries of traditions and cultural enjoyment. All of the guests are mesmerised by her appearance as she arrives, and the hall demands slows as her entrance song begins to play. After that, the groom comes over to greet his bride's parents. The bride's parents completely trust the groom with their treasured daughter at this exchange. It is a sign which symbolises the merger of two families and is full of love, hope, and prayers.

STRENGTHS:

Good use of peer to peer and teach to pupil mode of address. Very informative of the customs that take place.

IMPROVEMENTS:

Article is incomplete. You have two headings/topics aim for 5. Need to round off your article? Maybe a competition for readers to send in their best Asian cuisine recipes that could be served at a wedding to your magazines social media pages, to win a voucher for a local Asian restaurant related prize? This will be a good link to what you are learning in Unit 6 and an example is synergy from our Unit 1 learning.

SUMMARY OF THE FEEDBACK GIVEN TO SHOW MY UNDERSTANDING:

As I received the feedback of hearing I may have been too short on the amount of articles I had written for my magazine, I decided to create two more DPS of the wedding event for my magazine and added different 4 more articles for my magazine which included, why black?, why red?, Rukhsati and a long article all about the wedding day itself. I also added a Dholki and Mehndi event DPS in my magazine and added in articles per event to gain more interest from my audience and for them to be able to have more of a variety to read from my magazine. I wanted to add more DPS with more articles rather than adding more articles on the current 1 DPS of my magazine in which had the Rishta and the Nikkah event on. Adding more pages of different events with more articles will be a lot more beneficial for my audience to receive ideas and inspiration from per event if they are planning their own wedding day or would like to see what an Asian wedding tends to look like as well as the different events that take place.

As a competition for my magazine, I have decided to add a mandala graphic on the front cover of my magazine in the colour gold, white and burgundy to create contrast and using the traditional colours of a South Asian wedding as well as being able to immediately to catch my audiences attention. The promotional offer that I have added was for one person to be able to win £5000 voucher in which they can use for their dream wedding photographer. I have added this to help one lucky person of my audience to be able to save a huge amount of cost for their wedding and for them to be able to win a voucher for their dream wedding photographer and to have their dream wedding shots.

The first method I will be using to ensure that I will be able to reach the target audience that I will be needing for my magazine is that I will be using below the line advertising. I will be doing this by creating a social media platform such as TikTok and Instagram to ensure that I receive the most of the audience attention to my magazine. I have chosen TikTok and Instagram to advertise my magazine as because they are the best platforms to advertise a product and to be able to reach out to your target as you are able to capture images and videos to reveal your product to your audience by presenting finer details. However, as TikTok videos can be used for people out of the my local area which is Sheffield, so what I will do for TikTok is that I will be making content videos but only targeting my audience who are in Sheffield and then maybe extend the target to the outskirts of Sheffield and to extend to more cities such as Rotherham, Bradford, Manchester, Birmingham etc. I will not be using above the line method to advertise my magazine as because if I will be presenting prints for my audience to see, there will be no point and would not do any justice as because for places around Sheffield such as showroom and the crucible, people in my niche audience are not around that area as because it isn't tended for them to be around there. My target is more for the south asians, for them to receive ideas and inspiration for their wedding planning.

I will be creating synergy throughout my magazine by adding my masthead in small at the bottom of the page. This is because I would like my niche audience to be reminded throughout they read my magazine and to instantly have the thought of my brand so that when they see it my masthead for a quick instance they will immediately know what its about. Also, the social media platforms as in for both instagram and TikTok, the house style will all remain the same and will be the same as my magazine. I will be using the text colours, similar fonts, images used etc. This is because again, I will my brand to have that repetition throughout it all and to be easily recognised. 

To distribute my magazine, I am thinking to putting it in to Arshad Textiles which is located in firth park. Arshad Textiles is another example of using below the line marketing. This is because Arshad Textiles is a non franchise which also targets the niche audience my magazine will also target. Arshad Textiles is a shop which targets the south asian community in Sheffield in which they get their cultural clothings from. Arshad Textiles is a good shop for my magazine to be distributed as because it will be perfect for my magazine too as they both target the same niche audience and the customers at Arshad Textiles will be interested in picking up my magazine as they will easily relate to my magazine and to retrieve inspiration from. Maybe the younger audiences in their teens may be interested in picking up my magazine as it is something that fits in the culture and you don't see much magazine which will relate to the same genre that I have chosen. Not only that, they may be interested to see what my magazine will be about and to see if the 'baraat' was worth reading. 

Above is an example of blended marketing in which is used by using different marketing techniques such as using digital and traditional ( below and above the line marketing) to promote and to distribute the final product to be reach a wider audience. I will be using different techniques such as promoting my magazine on social media and to be able to reach my digital native audiences and to be able to able to upload a lot of content of my magazine on Instagram and TikTok to be able to reach a wider audience. I will also be able to put out flyers around local areas in Sheffield to be able to increase my audience of digital immigrants who don't know much about technology as well as the use of social media and only see products promoted by below the line advertising such as flyers, posters, billboards etc.